Come on hypebeast, let's be serious.

Hypebeast is an internet juggernaut when it comes to featuring Fashion, Sneakers, and Culture. HOWEVER, I found their latest review of Kanye West's "Heartless" to be simply up this artist's ass just for the sake of doing so.

"With the Hype Williams at the directorial helm once again, Kanye West’s latest music video for his hit "Heartless" once again pushes the envelope for music videos. The video demonstrates an eerie life-like animated sequence over a number of visually stunning backdrops."

Pushes the envelope? Are you fucking serious? "Eerie life-like animated sequence"? It looks like "Take on Me" and "A Scanner Darkly" got drunk and had an ugly baby. Have these guys never heard of rotoscoping before? I'm sorry, but this is a blatant salad toss for a video that's mediocre, AT BEST. Oh, is it me, or is Kanye starting to look/sound like the 2000's version of Lionel Richie?